Strategy
Developing communications plans
Producing magazines, newsletters, brochures, emails, web content, videos, and social media campaigns
Curating content
Analyzing data from websites, surveys, forms, and email campaign management systems using Google Analytics, Qualtrics, Emma, MailChimp, and Survey Monkey
Content audits
Content
Writing features, profiles, news, marketing collateral, scripts, talking points, and headlines
Editing and proofreading
Updating web content using content management systems, including Squarespace, Drupal, and Ektron
Performing basic graphic design in Canva, Adobe Acrobat Pro, InDesign, and Photoshop
Project Management
Leading communications projects through complete project lifecycles
Scoping, budgets, and timelines
Managing stakeholder expectations
Coordinating collaborators, including featured subjects, photographers, graphic designers, and other vendors
Producing photography shoots
Managing printers, mail houses, videographers, and photographers
“Talya was immensely helpful crafting messages and communications to prospective students, applicants, and admits. She’s professional in her approach but also a joy to work with, accessible, and reliable.”
— Alan Guerrero, Senior Director of Admissions and Financial Aid at University of San Francisco School of Law
“Talya is industrious, organized, and consistently a pleasure to work with. She’s able to synthesize complex organizational dynamics while keeping publishing deadlines and mandates in view.”
— Lisa Beth Anderson, Visual Researcher and Multimedia Maker at In Good Company